The Attention Economy Is Part Of The Greatest Wealth Transfer Ever
How About Creating An "Intention Economy"?
There you are, sitting in a coffee shop with a handful of friends. On the table in front of everyone is a cup of whatever convoluted combination of caffeine and sugar each of you prefers. You each periodically take a sip and put the cup onto the table to continue the conversation. Or do you?
A more likely scenario is that the coffee cups aren’t the most important objects on the table at all. It’s the phones. All of them. Sitting there face up. Flashing at each notification. Some buzzing. Some bleeping out audible alerts (because we all have friends that either think it’s still 2012 or think they are 85 years old).
It starts with one friend checking a message while the rest of you talk. Later in the conversation, maybe two or three friends are checking while the rest of you talk. And at some point – be honest, we’ve all experienced this – everyone at the table is staring at their phone. Which is to say, nobody is really at the table at all. They are all off in the ether of Instagram …
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