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Lost in the Amazon

Lost in the Amazon

How Jeff Bezos & Co Drive Overconsumption - And What To Do About It

Jeff Perlot and Luke Perlot's avatar
Jeff Perlot and Luke Perlot
May 26, 2022
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Have you ever heard someone say . . .   

“Yeah, I just don’t spend enough money. I would imagine there are things I need, but nothing seems interesting. So, the money keeps piling up in my savings”. 

We haven’t either. Nobody says that. But we hear the opposite all the time.  

“Ugh, I spent too much on groceries this month!” 

“We spent how much dining out last year?” 

“I probably didn’t need that extra pair of shoes.” 

In a previous article, we wrote about How Marketer’s Built The Overconsumption Doomsday Machine. It’s real and it’s all around us.  

Amazon is the machine’s Supreme Leader. They took that spot from Walmart. While Amazon’s overall revenue is slightly smaller than Walmart, it’s gaining fast. And they dominate Walmart in eCommerce revenue. As a result, founder Jeff Bezos is among the top five richest (and creepiest) people on earth.  

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Source: Junglescout

Amazon’s ability to utilize all the marketing tricks of the trade, including unethical ones, has ensnared many of us with a buyin…

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